Tepom.com

Personal finance advice for the average American.

Saturday, August 16, 2008

Things I never knew about credit card companies

Last night my host and friend helped me get my weekend off right with an 18oz ribeye, expensive beer, and good company. After dinner, we sat outside and finished the evening with a bottle of bourbon and a long conversation about personal finance.

My friend and his roommate are employees of a major credit card company, and I enjoyed picking their brains for a while. I ended up learning a few new fun facts about credit card companies, their customers, and their business model that I thought I would share with my readers.

  1. Decisions regarding a customer's interest rate and credit limit cannot be affected by a customer's age. If a 90-year-old has a credit score and income similar to a 30-year-old, he must be given the same interest rate and credit limit as the younger customer. This is related to the next point.
  2. Because credit card debt is completely unsecured, the heirs of a deceased cardholder are not legally obligated to pay the card's balance. Approximately 90% of the time relatives do the right thing and use the estate of the deceased to pay off the debt. However, they are not legally obligated to. This is why credit card companies would prefer to not give credit to an older customer (fearing they might die). In theory, if someone has some foresight into their own death due to a terminal illness, that person could max out his credit cards and never think twice about it. He could buy a car, electronics, or the entire inventory of a liquor store!
  3. As we know, credit card companies make their money in three ways: by charging interest on revolving debt, charging service fees (i.e. over-the-limit, returned check, late payment, etc), and charging a small percentage to retailers for each purchase. My friend confirmed that approximately 65% of their revenue comes from interest payments. The other 35% comes from the other fees.
  4. If you separate customers into different bands of credit scores (350-400, 401-450, ... , 800-850), higher bands have a lower risk of default, with one exception. The inverse risk of default peaks at around 800 (meaning that a score of 800 indicates the lowest risk), and then moves down just a bit as it approaches until the maximum score of 850 (meaning that a score higher than 800 presents a higher risk of default). They believe this occurs because most customers with a credit score above 800 have had established credit for a long time...a really long time. In fact, they've had credit for so long, they're more likely to die and default on their balances. Though the difference isn't large, it's still an interesting phenomenon.
  5. Body Mass Index, a standard for determining a person's overweight status, can be correlated with credit score. Essentially, the heavier a customer becomes, the better chance that he will have a lower credit score.
  6. Finally, credit card companies are the almost the largest purchaser of envelopes and postage, second only to the federal government.

1 Comments:

  • At August 18, 2008 5:21 PM , Blogger Steve said...

    You and I talked about most of these points this weekend, but not the last one. That one strikes me...

    I am not at all surprised that credit card companies are one of the largest purchasers of envelopes and postage.

    I have often wondered how the economics of the snail mail credit card offer works.

    According to http://www.synovate.com/news/article/2008/05/us-credit-card-mail-offers-decline-in-q1-2008-lowest-level-since-2003.html# the amount of mailed offers is going down, with more advertising shifting to the internet and TV.

    Even so - during the first quarter of 2008, there were 1,131.6 million (1.13 BILLION) mailings sent out. The response rate was 0.4%. The US population is currently 304,906,833 (http://www.census.gov/population/www/popclockus.html). That means that in ONE QUARTER (not one year), there were about 3.7 envelopes mailed by credit card companies per man, woman, and child in the US.

    I'm sure credit card companies get hella bulk rates on mail, but for example, say it costs 15 cents per mailing, including the costs of the letters themselves and the postage, that would mean 170 million dollars was spent on mailings. At a response rate of 0.4%, that means 4.5 million offers were accepted, and card companies would have to make about 37.5 dollars for each person that responded to pay for the letters.

    After roughly working that out, I can see how the mailings absolutely DO work. I'm positive I've given more than $37.50 to each card company I use.

    SO... it doesn't look like card companies spend any time or money figuring out who to send offers to. Any time a new address is registered, offers show up. They buy people's information from the credit score companies like Experian and use that too. They seem to rely on volume rather than trying to increase the return rate of 0.4%. That's honestly about an order of magnitude higher than I expected. Until postage, paper, and printing costs make it worth the effort to focus advertising, I can see how mass mailings are the way to go. I can hardly imagine a 0.4% response rate to TV or Internet ads, but then again I know very little about advertising and this has all been done with about 12 seconds of research.

    The waste generated by these offers is pretty staggering. From what I can tell, about 35-45 pounds of paper waste per person is generated per year, depending on how you count it (higher if it is ALL junk mail, lower if it is just these offers) - http://daily.sightline.org/daily_score/archive/2007/12/31/junk-mail-box-stopping-paper-waste. That site gives a pretty detailed analysis of the waste issues around this, including energy and climactic impact - the waste has the same carbon footprint as burning 6 gallons of gas (I would have guessed much higher...). But, as they point out, it also creates methane when decomposing in a landfill, and methane is 20 something times stronger of a greenhouse gas than CO2.

    All these mailings might also be a bit of a driver of the overall economy, by making up a significant percentage of mailed items. This probably helps keep the US post office operation steadily funded and streamlined - if all these offers suddenly stopped, the price of a stamp would most likely have to be raised significantly, which could have implications on many other businesses.

    I had no real points in there, and I think I'm done rambling.

    -steve
    www.iHateWheat.com
    stevescookingjournal.blogspot.com

     

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