Obama reaching his target demographic with online ads
I'm not necessarily an Obama supporter, but I've got to give him credit; I'm seeing a lot more of his ads than John McCain's. Each politician has a different campaign strategy that focuses on different demographics. One might hypothesize that a democrat would be more likely to target young voters. Based on my recent experience, this is proving to be true.
I'm 25 years old. I don't watch MTV, I'm not in college, and I don't really care for pop culture -- some of the idiosyncrasies you might associate with today's 18-25 demographic. But I can't deny the residing ubiquity of Obama's ads and the comparative absense of ads from John McCain. If Obama is targeting young voters, he's doing a good job. If McCain is trying to not target young voters, he's doing just as well.
Obama is advertising on Facebook, a platform on which my friends and I fulfill most of our communication needs. He's also advertising on Pandora, the music site that I have turned on in the background all day when I'm at work. Traditionally (with as much weight as that term holds given how young they are), these are sites that are visited by net surfers in my youthful demographic.
I wouldn't expect a Republican candidate to spend as much as a Democrat advertising to young voters; young voters tend to lean more to the left. So the purpose of this post is not to discredit John McCain, but rather to credit Barack Obama for being smart about placing his ads in front of my [young] eyes. John McCain's campaign would be wise to be as effectively creative with how it delivers its ads to its own target demographics.
Where else have you seen Obama's political ads? Or are you a target demographic for John McCain? If so, what creative advertising strategies have you seen?
I'm 25 years old. I don't watch MTV, I'm not in college, and I don't really care for pop culture -- some of the idiosyncrasies you might associate with today's 18-25 demographic. But I can't deny the residing ubiquity of Obama's ads and the comparative absense of ads from John McCain. If Obama is targeting young voters, he's doing a good job. If McCain is trying to not target young voters, he's doing just as well.
Obama is advertising on Facebook, a platform on which my friends and I fulfill most of our communication needs. He's also advertising on Pandora, the music site that I have turned on in the background all day when I'm at work. Traditionally (with as much weight as that term holds given how young they are), these are sites that are visited by net surfers in my youthful demographic.
I wouldn't expect a Republican candidate to spend as much as a Democrat advertising to young voters; young voters tend to lean more to the left. So the purpose of this post is not to discredit John McCain, but rather to credit Barack Obama for being smart about placing his ads in front of my [young] eyes. John McCain's campaign would be wise to be as effectively creative with how it delivers its ads to its own target demographics.
Where else have you seen Obama's political ads? Or are you a target demographic for John McCain? If so, what creative advertising strategies have you seen?
Labels: ads, advertise, Barack, creative advertising, custom advertising, facebook, John, McCain, Obama, online, pandora


1 Comments:
At October 6, 2008 10:33 AM ,
Brian Guppy said...
Just saw an ad on the climbing site supertopo.com for Elizabeth Dole - it say's she's the right choice for North Carolina Sportsmen. Climbing and hunting are very different activities, but nice try.
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